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What Is a Feedback Emoji: The Ultimate Guide

Feedback Emoji: The Ultimate Guide!

Feedback emoji systems can do w-o-n-d-e-r-s for your business.

Think about it for a second.

Let’s say your ecommerce website already rakes in a decent amount of monthly traffic. But when you pull up your sales reports, you find yourself staring at a bunch of zeroes.

“Where on earth did my traffic go? Why did they leave?”

I’m pretty sure you’ll ask these questions.

Incorporating an emoji rating system on your website helps you get the answers you’re looking for.

This guide details how.

Emoji Rating: What You Need to Know

An emoji rating scale does exactly what you’d expect.

It allows users to rate their experience using emojis.

This has clear advantages over numbered scales or star ratings. For one, it will be easier for you to associate ratings with user sentiment.

How would you rate your experience with EmojiResponse?

Emoji ratings are also unintrusive, encouraging your site visitors to share their feedback without disrupting their experience.

Benefits of Using a Feedback Emoji

In addition to being eye-catching and unintrusive, feedback emoji ratings have a slew of other benefits for site owners.

1. Create an open and intuitive channel for user feedback

Most businesses collect feedback via a “Contact Us” page, which often contains a contact form that requires users to enter their first name, email address, phone number, etc.

Unfortunately, not all users have the time or patience to add their info.

Instead of going through your contact page and spending seconds typing in their info so they can share their feedback, most of your users will just click away and never return.

That’s a massive loss for you and your site visitors.

You lose the opportunity to serve them through your products/services and generate sales. At the same time, your customers will continue to have their questions/concerns unanswered.

Not collecting enough feedback makes you blind to the causes of customer frustration. This increases your churn rate and results in missed improvement opportunities.

A top-of-the-line emoji feedback platform lets you embed feedback forms into the widget. This gives users the ability to write detailed feedback and mention specific things they didn’t like.

Let users rate your website experience experience using EmojiResponse website feedback tool.

2. Optimize your conversion rate

Picture this: Your website is generating good traffic, which means your traffic-generation initiatives are working.

If you aren’t generating sales, chances are your problems are on the conversion side.

Integrating an emoji feedback system helps you determine which conversion elements are generating meaningful results.

For instance, content relevance is an essential factor in giving your web visitors a great experience while on your website, which, by extension, impacts your conversion rate.

You can create an emoji rating widget with the question “Was the content relevant?” or something similar.

If you get loads of negative feedback, you can surmise that the relevance of your content might be what’s causing your poor conversion rates.

3. Improve brand loyalty

An emoji rating system allows your customers to voice out their concerns.

You can turn their feedback into goals and pile them into your development roadmap. Once they are fully implemented, customers will know that you listened to them—thus, improving brand loyalty.

Remember, if you keep ignoring issues that affect your customers’ experience, chances are you’ll lose them forever.

Featuring an emoji rating widget will make your customers feel important and heard. This is essential if you want to turn your buyers into loyal customers.

4. Feedback emoji widgets are versatile

Unlike review requests or contact forms, emoji ratings are extremely flexible.

With the right tool, you can add them to any area on your website where you need to collect insights, such as your product pages, widgets, registration forms, checkout pages, etc.

This opens up more opportunities to gather insights and fine-tune every aspect of your website to give your web visitors a better user experience.

Some tools also let you customize the emojis you want to use in the widget. This feature lets you measure feedback using various emotional spectrums.

Customize your feedback website widget with lots of options for emojis to use!

5. Calibrate your content strategy

Emoji ratings can also be embedded in blog posts.

The insight you get from asking a simple question, such as “Did you like what you read?” can help improve your content strategy BIG TIME!

This question, in particular, lets you determine if you’re addressing your readers’ pain points or if they’re interested in the article topic.

Feel free to experiment with different questions to better understand your audience’s feelings about your content.

Some ideas include:

  • What would you like to learn about next?
  • Did you find what you’re looking for?
  • Was this post helpful?

How to Add an Emoji Rating Scale to Your Website

“Okay, I’m sold—get me some of those emoji ratings.”

A lot of brands have commissioned their website development teams to roll out makeshift emoji rating systems.

On the plus side, it allowed them to tailor emoji widgets to match their needs and website design. Unfortunately, not all brands have the budget to develop emoji rating systems in-house, let alone the workforce.  

EmojiResponse offers an easier, more effective approach.

It is a turnkey platform that lets you integrate emoji ratings into your website in no time.

EmojiResponse homepage where you can signup for a free account.

Let us walk you through some of its features:

1. Creating your first campaign

EmojiResponse lets you get your emoji feedback campaign off to a running start.

As soon as you log in, give your campaign a name and customize your emoji rating widget’s appearance.

Customize the color, text, labels, and emojis of your emoji feedback forms using EmojiResponse!

During campaign creation, choose your widget’s color, specify the emojis used, adjust the widget’s position, and more.

Don’t forget to enable certain features like the feedback form and labels using their corresponding toggles.

2. Set a delay timer

When creating an emoji rating campaign, there are cases where the widget shouldn’t appear right away.

Let’s say you’re building an emoji rating widget for blog content.

Before you ask for feedback, you must give your audience enough time to read the whole post.

EmojiResponse makes it easy to add delay timers to campaigns.

For example, if your post takes approximately 7 minutes to read, just enter “420” under ‘Delay.’

Customize your emoji feedback form with a timer delay on when the form appears on your website.

3. Preview your emoji rating scale for mobile devices

In 2022, 57.38% of web traffic now comes from mobile devices.

Yes—that means most of your audience probably visits your site from a smartphone or tablet.

To make sure you get their feedback, don’t forget to preview your emoji rating widget in mobile mode. You can do this by clicking the mobile icon next to “Preview.”

Preview your EmojiResponse campaign on mobile.

You can also enable the option ‘Hide on mobile’ to disable your widget altogether on mobile devices. This, however, isn’t recommended unless your emoji rating scale is still at an experimental stage.

When done, click ‘Create Campaign’ to complete the setup.

Once finished create your campaign on EmojiResponse.

4. Add your emoji rating widget to your website

With your campaign ready and waiting, it’s time to plug it into your website.

The good news is that you don’t need to write a single line of code to make this happen.

From your dashboard, simply click ‘Add to website’ in the screen’s upper-right corner.

Add an emoji rating widget to your website

EmojiResponse lets you add your emoji rating widget to your website in three ways.

First, you can use the embed code to add it anywhere on a specific web page.

The first bit of code goes right above your closing head tag (</head>). When done, simply copy and paste the second embed code on areas where you want your widget to appear.

Embed an emoji website widget onto your website. Embed code.

Other than using embed codes, also integrate your emoji rating widget directly to your Shopify or WordPress website—soon, at least. These features are still in development, but they’re well on their way to release.  

5. Track your results

After integrating your emoji rating widget into your website, the next step is to wait.

It takes time for EmojiResponse to gather enough data to help measure and attach sentiments to the user experience.

After running your campaign for a while, you can start tracking your results from your campaign dashboard.

An overview of your campaign can be seen right at the very top. Refer to the ratings graph and timeline below for a more in-depth look at user feedback.

Preview the stats for the emoji feedback campaigns.

Tips for using EmojiResponse

EmojiResponse is a convenient way to seamlessly integrate an emoji rating feature into your website.

To make the most out of it, take note of the following tips:

  • Use Reading Time Calculator to determine the optimal delay time for your emoji rating widget.
  • Don’t hesitate to ask questions about specific page elements to get more detailed results.  
  • Combine feedback emojis with split testing to get actionable insights faster.
  • Mix and match different emojis to better align ratings with user emotions.
  • Experiment with different widget positions to suit your website’s layout.

Website Feedback Widgets for Your Website

Are you interested in implementing feedback emojis on your website?

With the right tools, you can deploy an Emoji feedback system on your website in a matter of minutes.

Below are some of the website feedback tools you can use right now:

1. EmojiResponse.com

Use EmojiResponse to collect feedback on your website.

EmojiResponse is a powerful but lightweight emoji rating platform that only takes minutes to learn.

You can customize your widget’s background, behavior, and emoji reactions on a single page. It also has built-in analytics that can help you turn feedback into actionable plans.

Moreover, brands can use EmojiResponse to embed emoji ratings anywhere on their online property.

EmojiResponse will also feature seamless integration with Shopify and WordPress in the near future.  

2. Emoji Reaction Rating by Dynathemes

Emoji Reaction Rating by Dynathemes

Emoji Reaction Rating by Dynathemes is one of the few plug-and-play emoji rating plugins for WordPress.

If you’re a WordPress user, this plugin can help you integrate emoji reactions into your website within minutes.

Just be sure to perform rigorous testing of the plugin upon installation. While Emoji Reaction Rating is definitely easy to use, its developers have stopped updating the plugin a while back.

Furthermore, the plugin can only be used on WordPress sites—unlike EmojiResponse, which can be added on several other platforms.

3. Da Reactions

Da Reactions wordpress plugin

Lastly, Da Reactions is another WordPress-only plugin that makes it easy to add an emoji reaction widget to your website.

If you can look past the plugin’s outdated look, you may be able to appreciate its customizability.

You can use Da Reactions on your posts, pages, and comments. If you manage an online community with BBPress, you can also use Da Reactions on topics and post replies.

Feedback Emoji FAQs

Ready to use feedback emojis on your website?

Before you do, we’ll answer the most asked questions about emoji reactions.

1. Is adding a feedback emoji worth it?


Feedback emojis add fun and offers a convenient way for users to leave their feedback. And from a brand’s perspective, they offer a practical and cost-effective method of collecting precious audience insights.

All you need is the right platform and clear optimization goals. You can make user-oriented adjustments to your strategies, maximize conversions, and boost customer satisfaction with emoji reactions.

2. How much does adding a feedback emoji cost?

Building a website feedback widget from the ground up may cost thousands of dollars, depending on the functionalities you want to add. But with a tool like EmojiResponse, you can get an emoji rating scale up and running for free.

Not to mention it’ll save you a ton of time and effort.

Just log in, create your campaign, and add it to your website.

3. Why use a feedback emoji over numbered scales?

Feedback emojis are much easier to understand than numbered scales for users and brands.

Using an emoji reaction scale, people can understand the emotion and sentiment behind a rating with one glance. On the other hand, Numbered scales must be translated first using words.

For example, a numbered rating scale should indicate that “1” means poor and “10” means good. Without words, a numbered scale is practically unreadable.

Of course, feedback emojis are also more fun and attention-grabbing.

Install a Feedback Emoji Widget in Seconds

Keep in mind that your customers’ reaction to your sales-generation initiatives is the ultimate tell of whether your strategies are effective or not.  

By leveraging audience insights through emoji feedback systems, you can make data-driven adjustments to your website to improve your customer experience, which then helps you generate more sales.

The best part is that you don’t need to spend a single cent to get started.

Create a free EmojiResponse account today!